(703) 298-2706
Hospitality Consulting &
Restaurant Development
Inspired solutions for unique businesses
What We Do
Sternberg Hospitality works with new and existing hospitality companies in a variety of ways. For new restaurants, Sternberg Hospitality is here to help you with every step of your project from site selection all the way through opening training and education. For existing companies, we’ll help reinvigorate your concept and your team, act as an advisor for growth, write and support your expansion and growth plans and assist in keeping your business relevant in the marketplace.
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Goals and Mission
Sternberg Hospitality works with you in formulating the reason for your business, creating the core values that shape all decisions thereafter.
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Concept Development
We assist and guide you in the development of your desired result. With so many restaurants in the marketplace, we’ll help you differentiate from the crowd while creating a restaurant that is critically and financially successful.
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Business Plans
We’re good listeners. We’ll take your values, ideas and vision about your business and turn them into a well-conceived business plan and financial model ready for execution.
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Project Management
There are thousands of details in opening a new restaurant. Sternberg Hospitality has the experience to assist in the management of all of them ensuring that you don’t miss items essential to the success of your business.
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Construction Management
Building a restaurant is different from retail, office and residential construction. We’ve been there, done that and have learned from our mistakes. We know how to work with your architect and contractor so that you get the finished product you want, on your schedule, and within your budget.
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Growth Strategies
Having worked with companies large and small, we’re ready to work with you in strategizing how to get your company from “here” to “there”.
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Operational Analysis
From profit optimization to evaluating your team, we’ll take a deep dive to make sure that your operations are aligning with your vision and values and that your team understands your goals.
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Training and Team Education
We’ll teach your team more than just repeating a script. Great teams start with understanding the goals of the organization and help your team appreciate the organization’s measures for success.
Michael A. Sternberg
President & CEO
Who We Are
Sternberg Hospitality is a DC-based, full-service hospitality consultancy. With a team of experienced, hospitality experts, Michael Sternberg creates custom solutions and winning formulas for the success of your business.
When it comes to starting successful restaurants, Michael Sternberg has been there and done that. Starting his career under the tutelage of restaurant legends, Arnie Morton and Klaus Fritsch at Morton’s of Chicago, Michael is perhaps best known for his role as founder and managing member of iconic DC restaurants The Occidental, Sam & Harry’s, The Caucus Room, and Harry’s Tap Rooms. Michael went on to serve as Restaurant Division President of Centerplate Inc., a multi-billion dollar contract foodservice company (now part of Sodexo) and CEO of Rare Steakhouses, a fine-dining Steakhouse company with restaurants in DC and Wisconsin. In addition to Sternberg Hospitality, he is also an Advisor/Principal in boutique restaurant venture fund, Mokja Ventures. His restaurants have won many of the top awards of the industry including multiple DiRONA awards, Gourmet Magazine’s “Top Tables”, GQ’s” Best New Restaurants”, Washingtonian “Top 50” and “Top 100” , Washington Post “Best Restaurants” and was inducted into the Nation’s Restaurant News “Hall of Fame” in 2003.
Projects
Past, present and future projects we have had the pleasure of working on.
Who we work with
Our connections in the industry are deep and varied. When our clients have needs in specialized areas (such as Architectural Design, Legal, Public Relations, Marketing, Real Estate), we are proud to recommend some of the best in the business in order to bring our clients “state-of-the-art” solutions.
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Francisco Beltran and Michael Francis,
Studio Saint Design and Architecture -
Jennifer Resick Williams,
Know PR -
Mark “Chipp” Sandground, Jr.,
Kalbian Hagerty -
Brett Small,
Brown & Brown Insurance -
Stacey Simmons,
Web Design + Development -
Tyler A. Brown,
Office Managing Principal,
Attorney at Law Specializing in Workplace Law -
Chris Floyd,
Capital Restaurant Resources
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Michael Sternberg was such a great source of inspiring ideas with the added benefit of the knowledge of how to put these ideas into the real world.
Michael is professional, disciplined, dependable and always sought ways to add additional value for me. His great insights, patience and focus made all the difference to the outcome for my projects. He has such a vast knowledge of the restaurant business that he is my go-to consultant for all things big and small.
- Mary Carter, COO, Punjab Grill USA -
With a wealth of experience in the food and beverage industry, Michael Sternberg is the expert on all things relating to starting restaurants and running them successfully. He is invaluable when it comes to restaurant advising, from reviewing pitches to looking at building leases to creating proformas.
As a mentor to operators, he reviews and analyzes financials to optimize operations and fix service issues. He knows how to guide people to make decisions that will benefit them in the long run. I know Michael to be a genuine, authentic, and honest person – the kind of professional who tells it like it is even if it’s hard to hear. Working with him is a pleasure and a priceless learning experience.
- Elaine Chon-Baker, Founder and Managing Director, Mokja Ventures -
Michael not only knows his business but has also been willing to share his vast experience, knowledge and network and put it to good use at all times. I really like the work dynamic and more than a partner or a consultant, I consider him a mentor, and for me, this is most important. He has no trouble giving you his opinion and telling when he thinks you are wrong and why, but also tries to find a middle ground so that the business problems can be solved in such a way that mostly everybody is happy.
Michael would be my only choice in the business.
- Eduardo Arnal-Machado, Managing Director, The Experience Cube Inc, dba Feria Culinary Hall
9617 Beach Mill Road